Director, eCommerce Marketing

Company: INSPYR Solutions
Location: Santa Monica
Posted on: May 15, 2025

Job Description:

Role: Director, eCommerce Marketing

Are you the right applicant for this opportunity Find out by reading through the role overview below.
Industry: Entertainment
Location: Santa Monica, CA
Duration: 3+ month contract
Rate Range: $47-48/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S. Work closely with VP, eCommerce (Commercial) and the Sr. Manager, eCommerce to develop and grow the store brands through strategic marketing campaigns aligned with product launches, anniversaries, reissues, and cultural moments.
Develop artist- and release-specific marketing strategies that deliver on revenue, profit, engagement, and customer growth goals.
Collaborate with cross-functional teams such as product, media planners, store managers, and customer experience to align marketing efforts with business goals.
Manage budgets and allocate resources effectively to optimize marketing spend.
Work with VP of eCommerce to implement and optimize SEO strategies to grow organic search rankings to increase site traffic
Oversee customer acquisition and retention efforts, ensuring targeting and messaging are personalized and effective.
Assist in building out and optimizing the loyalty program(s) and how it is utilized to engage repeat customers
Create and manage the Sound of Vinyl social accounts by working with social agency to ensure consistent calendars and execution
Work collaboratively with UDiscover Editorial team on integrating Marketing campaigns and products into UDiscover social posts and editorial calendar
Coordinate campaigns with Sr. Director & Director of Media Planning to ensure marketing campaigns and advertising strategies are aligned, as well as ensure the Media planning team has consistent fresh creative to maximize results and ROAS
Work closely with Director, eCommerce (CRM) to develop robust CRM marketing strategies and ensure copy and branding are consistent
Liase and work closely with Marketing Team to ensure priority projects are integrated in the O&O store strategy
Work with our Creator lead to launch and run creator campaigns to promote products and drive sales
Oversee content creation for promotional content to drive awareness for the SOV and UD brands as well as product reveals and informational videos
Lead and manage campaign reporting, delivering actionable insights that inform future strategy and drive continuous improvement.
Possess a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
Work closely with customer experience teams to ensure that every fan interaction-pre- and post-purchase-feels premium, personal, and aligned with our brand.

Bring your VIBE: 3-5 years of eCommerce and digital marketing experience, with a proven track record of driving revenue and customer growth in a D2C environment.
Strong grasp of full-funnel marketing strategy and execution across owned, earned, and paid channels.
Deep understanding of fan behavior, cultural marketing, and how to authentically connect artists to audiences.
Exceptional project management skills and the ability to juggle multiple priorities with precision and creativity.
Analytical thinker with fluency in performance metrics, attribution, testing, and A/B experimentation.
Proficient with marketing tools such as Klaviyo, Attentive, Meta Ads Manager, Google Ads, and Google Analytics.
Direct experience in music, entertainment, fashion, or lifestyle eCommerce preferred.
Collaborative, proactive, and resourceful-able to thrive in a fast-paced, creative, and constantly evolving environment.
Excellent written and verbal communication skills, with a flair for storytelling and brand voice.

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities

Keywords: INSPYR Solutions, Rancho Palos Verdes , Director, eCommerce Marketing, Executive , Santa Monica, California