Senior Product Manager, Go-to-Market
Company: Zip
Location: San Diego
Posted on: December 31, 2025
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Job Description:
Join Zip’s Product Management function and play a pivotal role
in shaping the future of our direct-to-consumer and mobile app
experiences. If youre passionate about creating intuitive,
engaging, and high-impact consumer journeys—and thrive in
fast-paced, customer-first environments—this role is for you.
You’ll lead a high-performing team focused on driving customer
engagement, repeat usage, loyalty, and seamless interactions across
Zip’s mobile and web platforms. The Senior Product Manager, Product
Launch & GTM is responsible for developing and executing end-to-end
go-to-market strategies for high-visibility product launches,
partnering cross-functionally with Product, Marketing, and Sales to
ensure alignment, drive adoption, and support long-term growth.
This role combines program management, customer research, and data
analysis to guide positioning, messaging, and marketing efforts,
while also monitoring launch performance and presenting results to
senior leadership. The ideal candidate has 7 years of experience in
product management or go-to-market roles, strong business acumen,
and a proven ability to manage complex, cross-functional
initiatives from strategy through execution. Interesting problems
you’ll get to solve • Lead the development and execution of
end-to-end GTM strategies for new products, particularly
high-visibility, complex, or confidential launches. • Partner
closely with Product, Marketing, and Sales teams to craft the
positioning, messaging, and marketing approaches tailored to core
customer segments that produce desired outcomes. • Responsible for
coordinating with marketing to develop multi-channel content and
marketing campaigns that drive widespread adoption and growth for
key launches. • Monitor launch progress, gather customer feedback,
and loop this information back to Product and Sales teams to
optimize the GTM strategy for long-term growth. • Works extensively
with Product, marketing and Sales teams, and serves as the "glue"
that keeps the organizations most important launches on track,
providing flawless program management. • Develop detailed program
plans and schedules, manage the execution of tasks, and monitor and
report on progress, ensuring activities are completed on time and
within budget. • Skilled in leading customer research
initiatives—including surveys, interviews, and behavioral
analysis—to uncover actionable insights that inform product
positioning, messaging, and post-launch iteration. • Conduct data
analysis to report launch performance, identify trends, and drive
data-driven optimization decisions. Prepare and deliver high-impact
presentations to executive stakeholders. • Leverage AI tools and
capabilities to enhance go-to-market strategies, streamline program
execution, uncover customer insights, and optimize launch
performance. What you’ll bring to the team • Bachelor’s degree in a
relevant field (e.g., Business, Design, Computer Science,
Psychology). • Completion of a formal Product Management or Project
Management training program is a plus. • You bring 7 years of
professional experience in product management, go-to-market, or
leadership in a cross-functional environment. • You are an
experienced project manager who has led GTM execution for mission
critical product launches. • You move seamlessly between "big
picture" thinking and leading tactical execution. • You can provide
flawless program management, managing up, down, and across, serving
as the "glue" that keeps our organizations most important launches
on track. • You have strong business insight and the ability to
align program goals with strategic business objectives. • You are
persuasive when using data and metrics to drive improvements and
communicating results to senior leadership. • You have real
experience creating GTM initiatives at scale and working
cross-functionally across marketing, product management, analytics,
UX, and research. • Must have a deep understanding of A/B testing
and experimentation frameworks, with a track record of using data
to guide product decisions and optimize user outcomes. What you’ll
get in return Zip is a place where you’ll get out what you put in.
The newness of our sector means we need to move at pace and embrace
change, and our promise to you when you join the team is that
you’ll feel empowered and trusted to make big things happen
quickly. We want you to feel welcome and as though you have the
support to be yourself, and care for yourself at work. Because it’s
important to us that you make the most of the opportunities you’ll
get to grow your skills and your career, and be surrounded by
smart, friendly people and leaders that have your back. We think
these are just some of the best things about being a Zipster. We
will also offer you: • Flexible working culture • Incentive
programs • 20 days PTO every year • Generous paid parental leave •
Leading family support policies • Company-sponsored 401k match •
Learning and wellness subscription stipend • Beautiful Union Square
office with a casual dress code • Industry-leading,
employer-sponsored insurance for you and your dependents, with
several 100% Zip-covered choices available
Keywords: Zip, Rancho Palos Verdes , Senior Product Manager, Go-to-Market, PR / Public Relations , San Diego, California
